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Netformx Expands Executive Management to Support Worldwide Growth

  • Melissa Borza: Vice President Marketing and Product Strategy
  • Mark Bickerstaffe: Vice President Sales for North America and Latin America
  • Nick Billingham: Business Development Manager for APAC

SAN JOSE, CA—January 26, 2017Netformx®, the leader in sales enablement and profit acceleration platforms for IT solution providers, announced today the appointment of three senior industry executives charged with accelerating growth and customer success.

Melissa Borza Netformx Vice President of Marketing and Product Strategy

Melissa Borza is a strategic product executive. In her 23 years at CA Technologies, including as global VP Product Management, and most recently at QUMAB LLC, she built new businesses, invented new IT management products, penetrated new markets, and ensured operational excellence. Through carefully structured, repeatable processes, she has driven products from concept through market launch to end of life management. At Netformx, Ms. Borza will have responsibility for orchestrating the Netformx Ecosystem product strategy and promoting it in the marketplace.

Mark Bickerstaffe Netformx Vice President of Sales for North America and Latin America

Mark Bickerstaffe is a seasoned executive with extensive enterprise software solution sales experience in areas such as mobility, applications, and SaaS. He has provided executive leadership, directed teams, as well as managed channels and partnerships. He has held executive sales leadership positions at Apteligent, Citrix, Compuware and Mercury Interactive Corporation (now HP). At Netformx, Mr. Bickerstaffe will drive customer engagements in the Americas.

Nick Billingham Netformx Business Development Manager for APAC

Nick Billingham has successfully led major B2B bidding, negotiation, and service delivery transformations. As Director of Transformation at Alphawest, a wholly owned subsidiary of Optus, he delivered massive change programs with positive financial results. During his 13 years at Optus or its subsidiaries, as well as at Fuji Xerox and Fujitsu, he transformed ERP systems, managed major bid programs, established standard bid methodologies, and re-engineered price structures. Mr. Billingham, based in Australia, will expand Netformx’ presence further into APAC.
“We are delighted that Melissa Borza, Mark Bickerstaffe, and Nick Billingham have joined the Netformx team,” said Ittai Bareket, CEO at Netformx. “They have extensive industry experience and knowledge. They have demonstrated very strong customer, business, and leadership skills. Each will play a pivotal role in expanding the Netformx Ecosystem’s impact and value to our customers.”

The Netformx Ecosystem increases profitability by enabling Design, Sales, and Sales Operations teams to collaborate efficiently. The Ecosystem integrates Netformx applications as well as third-party solutions, automates and orchestrates Sales workflows end-to-end, provides business analytics, and enables centralized Cloud-based storage and sharing of projects and data.

Netformx Key Facts
  • Netformx enables solution providers to increase their profitability more than 1% by reducing time-to-quote 80% and reducing implementation error rates by 99%.
  • Channel partners leveraging Netformx solutions report profitability increases of over 1% and in some cases over 5%.
  • The Netformx Ecosystem enables solution providers to win more deals and successfully implement technology solutions while maximizing profitability.
  • Using Netformx award-winning solutions, over 2,000 customers in more than 120 countries design and sell winning and implementable multivendor solutions while operating their businesses profitably.
About Netformx

Netformx enables IT solution providers to design and sell winning and implementable multivendor solutions, while operating their businesses profitably. Netformx accelerates solution provider profits by providing powerful business intelligence, actionable insights, collaboration, and automation that connect people, information, and processes. The result is increased competitiveness and productivity across the sales lifecycle.

Netformx has over 2,000 service provider, systems integrator, and technology vendor customers in more than 120 countries including ALE, AT&T, Bell Canada, British Telecom, CDW, Cisco, Dimension Data, Insight, Juniper, Orange Business Services, Sprint, and Telstra. Our comprehensive KnowledgeBase™ contains client and vendor products, services, and program compliance data from vendors such as Cisco, ALE, Brocade, EMC, Juniper, Avaya, APC, Belden, Jabra, and Riverbed. The comprehensive, up-to-date data enable our customers to quickly create accurate designs and proposals and to maximize profitability.
More information can be found at

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Telecom Reseller - Cisco Tribune


December 22, 2016

Netformx CEO Ittai Bareket talks about how the channel is evolving. We are seeing growth in business transformation with movement more to As a Service and a consumption model.  The channel needs to provide solutions and services in addition to offering development services, helping with application deployment and to build more upon the infrastructure.  He recommends that Solution Providers need to focus more on business outcomes in order to stay competitive.  Ittai shares how Netformx is providing the tools to help Solution Providers deliver on the business outcomes their Enterprise customers are planning to achieve.

Management-Ittai-Bareket  Ittai Bareket, CEO of Netformx

Selling Business Outcomes, not Boxes

Enterprise Transformation and Digitization

As I visit our solution provider customers around the world, they talk about the dramatic changes happening in the industry and the disrupting impact they are having on business. Things such as software-defined networks, virtualization, the Internet of Things (IoT), the mobile enterprise and keeping it all secure. Those are some hot and pretty deep topics that deserve industry discussion.

The inauguration of the new Netformx website, we think, is the perfect opportunity to initiate a series of blogs that address the many issues solution providers are facing. Your active engagement on these topics will benefit us all. And let us know what topics you’d like to discuss.

Let’s start with how enterprise transformation and digitization is dictating that solution providers sell business outcomes, not boxes.  Read more on:

  • Selling Business Outcomes, not Boxes

  • No Longer My Personal Sales Process

  • What’s Netformx Doing to Help?

Netformx helps Solution Providers “Win More Deals – Implement Successfully – Maximize Profit

Watch this 1 minute video for an overview on how Netformx enables IT solution providers to design and sell winning and implementable multivendor solutions, while operating their businesses profitably