Articles & Podcasts

Cisco Partners – Influencing Sales Behavior Series – Post-Sales

This is a 3-part podcast series that explores how Cisco Partners can increase the benefits they receive from Cisco incentive programs by incorporating reward management in both pre- and post-sales behavior and processes. Cisco Partners face many challenges when navigating through and managing the many programs and incentives that Cisco generously provides. These programs reward Partners that align with Cisco’s strategic goals, such as moving to a subscription-based model. Most Partners do the extra work to capture rebate rewards, but usually only for rewards they are familiar with. And they don’t always think about how reward management can maximize profitability at various stages in the sales cycle by influencing sales decisions.