Articles & Podcasts

Cisco Partners – Influencing Sales Behavior Series – Pre-Sales

In this 2nd podcast Marshall Eisenberg, a customer success advocate at Netformx, discusses how managing the Cisco programs and incentives early in the sales cycle provides a better opportunity to maximize profitability and increase margins. He discusses while even the best can’t know it all, having clear visibility to stacking of eligible incentive programs using automation versus manual manipulation can be a game changer. Testing for “what-if” scenarios early in the sales cycle will help to determine your best sales-focused cost & price strategy. By leveraging tools that automate the process you will be able to decrease the cost you pay Cisco or distribution allowing you to maximize your cost discount potential on every deal.