Know When to Attack. Know When to Defend.

Whether you’re pursuing an account or protecting one, AssetXpert™ gives you the intelligence to act before it’s too late.

Competition for Cisco customers is fierce. Partners of every size are looking for accounts that are vulnerable to takeover—and for opportunities where they can profitably displace the incumbent.

That creates two very different challenges:

If you’re pursuing an account: Can you bid aggressively enough to win and still make money?

If you’re protecting an account: Which customers are vulnerable, and what do you need to do before a competitor gets in?

Netformx AssetXpert helps on both sides.

1. Pursuing an Account? Know What It’s Worth Before You Bid.

Winning a takeover often requires aggressive pricing. If you evaluate the opportunity based only on upfront margin, you may either discount too far—or walk away from a profitable opportunity.

Under Cisco 360, profitability extends across the customer lifecycle.

AssetXpert Deal Analysis models Deal Lifetime Value (DLV) so you can understand the potential financial value of the account before you quote.
See:

• Land incentives and near-term CPI
• Adoption opportunities
• Expansion potential
• Renewal value
• SKU-level CPI eligibility
• Opportunities to optimize the BOM
• When incentives can be earned throughout the lifecycle

Instead of asking:

“How much margin can we give up to win?”

Ask:

“What is this customer worth over the lifecycle, and how aggressively can we bid while remaining profitable?”

Compete with intelligence—not guesswork.

READ THE BLOG: How AssetXpert Models Deal Lifetime Value

2. Protecting an Account? Know What’s at Risk Before It’s Too Late.

Your competitors are looking for dissatisfied customers and accounts where the incumbent isn’t delivering enough value.

The challenge is knowing which of your accounts are vulnerable before the customer starts looking elsewhere.

AssetXpert brings together Cisco and customer lifecycle intelligence to identify potential gaps across Land, Adopt, Expand, Renew, and Refresh.

Identify accounts where:

• Adoption is lagging
• Renewals are approaching or at risk
• Expansion opportunities are being missed
• Technology is aging or approaching end of life
• Customer environments need modernization
• Lifecycle opportunities aren’t being actively managed
• Engagement gaps may create an opening for a competitor

Instead of waiting for an RFP—or learning that another partner is already talking to your customer—your teams can prioritize at-risk accounts and take action.

Protect the customer relationships and recurring revenue you’ve already earned.

Resources to See the Account Takeover Strategy in Action

Watch the 3:46-Minute Video: Cisco Account Takeover Video Case Study – Win Profitably with Netformx

See how AssetXpert can change the economics of a takeover by revealing CPI and profitability across the customer lifecycle—not just margin at the initial sale.

Read the Blog: Winning Cisco Account Takeovers: If You’re Pricing on Margin, You’re Losing

Learn why evaluating takeover opportunities on upfront margin alone can cause partners to miss profitable business—and how lifecycle intelligence changes the equation.

Contact sales@netformx.com or request a demo.