Cisco VIP 45: Key Changes and How to Maximize Your Earnings

Cisco’s Value Incentive Program (VIP) continues to evolve, and VIP 45 introduces a range of updates designed to help partners capitalize on emerging technologies, expand their earning potential, and streamline their qualification process. With an increased focus on next-generation specializations, new solution subtracks, and broader product coverage—including the integration of Splunk—VIP 45 aligns with Cisco’s strategic vision for the future.

For partners looking to stay ahead, these changes present significant opportunities. From enhanced rebates on high-value solutions to a greater emphasis on lifecycle services, now is the time to refine your strategy and align with Cisco’s evolving incentive structure. Below, we break down the key highlights of VIP 45 and provide actionable recommendations to help you maximize your rewards.

Key Highlights of Cisco VIP 45

1. Greater Emphasis on Emerging Technologies
   Cisco is increasing incentives for emerging technologies and services, including higher earning potential on Splunk, which is now part of the acquisition rewards.
2. Expanded IoT Subtrack
   Partners now have greater opportunities within the Industrial IoT Solutions Specialization, reflecting Cisco’s investment in this rapidly growing sector.
3. Simplified Eligibility Criteria
   VIP 45 introduces streamlined requirements, making it easier for partners to qualify for bonuses. These changes align with the Cisco 360 program set to fully roll out in early 2026.
4. Broader Product Coverage
   With evolving market trends, Cisco has expanded product and solution incentives, ensuring partners can take advantage of new earning opportunities.
5. New Solution Subtracks
   Internet Infrastructure Solutions and Splunk Solutions are now included in the program for partners with relevant specializations. As VIP 45 shifts its focus, earning Solution Specializations will become more critical, while Architecture and Annuity subtracks phase out.
6. Cisco Powered Services Specializations
   New specializations in Managed Firewall, Private 5G, and OT Security now provide access to the Solutions Track, helping partners build expertise in high-demand services.
7. Support for the Circular Economy
   VIP 45 promotes sustainability by offering rebates on an updated list of Cisco Refresh products, encouraging partners to engage with Cisco’s circular economy initiatives.

How to Maximize Your Earnings in VIP 45

To take full advantage of VIP 45, partners should prioritize the following strategies:

• Focus on Building Specialized Expertise
  As Cisco shifts its focus to high-growth areas, investing in next-generation specializations will be essential. Partners should strengthen their expertise in:
  • Security and SASE – Cybersecurity remains a top priority, with increased incentives in VIP 45.
  • Cloud & AI Solutions – Cloud adoption and AI-driven networking are expanding rapidly.
  • Observability (including Splunk integration) – Splunk’s inclusion in VIP 45 makes observability a key focus area.
  • Networking Modernization – Keeping pace with new infrastructure solutions ensures continued relevance.
• Shift to Lifecycle and Outcome-Based Services
  Cisco is increasingly rewarding partners who help customers achieve long-term value. To align with this trend:
  • Develop strong customer success practices to enhance retention and growth.
  • Adopt a full lifecycle services approach (Land, Adopt, Expand, Renew) to maximize value.
  • Build capabilities to measure and demonstrate customer outcomes, ensuring tangible business impact.
  • Invest in tools and processes that track customer adoption and usage metrics for improved engagement.
• Prioritize High-Value Solutions
  Cisco is incentivizing key solution areas with higher rebates in Cisco VIP 45, making these offerings particularly attractive for partners:
  • Security Solutions – Up to 9% rebate
  • Hybrid Cloud Computing and Networking – 6-7% base rebate with additional accelerators
  • Webex Suite – 5% accelerator for collaboration solutions

What’s Next?

More insights will follow as we analyze the new SKU list in depth. Updates to the Pipeline Insight Tool (PIT) have begun rolling out with a full transition to VIP 45 expected soon for your pre-sales initiatives. Additionally, ChannelXpert updates will follow shortly thereafter, ensuring partners have the tools they need to navigate these changes effectively post-sales.

In the meantime, our team is here to support your selling efforts in VIP 45. If you have any questions or would like to have an insightful review on how to maximize your earnings, reach out to us at support@netformx.com.

By staying current with these changes and adapting your strategy, you can ensure you’re fully leveraging VIP 45 to drive greater profitability and long-term success.

What are the changes to Cisco VIP 45?