Brad Sullivan

I am the Sales Director at Netformx, where I help Cisco partners and managed service providers translate Cisco 360 into measurable growth, profitability, and competitive advantage. I work closely with partners to operationalize data across the customer lifecycle—enabling more profitable pre-sales decisions, stronger lifecycle execution, and improved Cisco Partner Incentive (CPI) outcomes.

I play a key role in delivering Netformx SaaS solutions that modernize customer networks—making them AI-ready, secure, and optimized for long-term value. By aligning technical insight with financial outcomes, I help partners turn complex data into actionable strategies that drive revenue and strengthen customer relationships.

I’m known for my relationship-first approach and am committed to helping customers succeed by solving real business challenges. I bring a pragmatic, results-oriented perspective to every engagement, guiding partners through complex decisions with clarity and trust.

Throughout my career in B2B technology, I’ve held sales leadership roles across regional, national, and global organizations. Prior to joining Netformx, I worked with leading companies including Resilinc, Mojo Networks (acquired by Arista Networks), Delphix, Riverbed Technology, Compuware, and HP—helping organizations drive innovation, resilience, and growth.