23
Oct
2023

Blog

What is your strategy to maximize rebates in VIP42?
Mike Johnson

Customer Success Manager

Mike is a performance driven strategic sales leader with extensive experience driving revenue. He has industry knowledge and sales team success in digital Marketing, Cybersecurity, Application and Network Performance monitoring from the end user perspective.

Prior to Netformx Mike held management positions with leading technology companies including Gigamon, Dynatrace, Riverbed, HP, and IBM, and he is now passionate about improving profitability for Cisco Partners.

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What is your strategy to maximize rebates in VIP42!

Hello Cisco Partners,

Yes, Cisco wants you to move to Solution selling. In many cases, Cisco is offering higher rebates in the Solution Track for the same SKUs you might also be selling in the Architecture and Annuity tracks. But the nuance is that just getting the Solution track certifications may not be enough to move the rebate needle.

What you should focus on first is to sell the Subtracks that not only provide a decent base payout, but also provide Land and Expand incentives. These payouts are typically higher in the newer subtracks that Cisco considers a priority: Security, Full Stack Observability, IoT and more.

Leveraging ChannelXpert to analyze the data, we can help determine where to spend your time now, how to adjust your subtrack selling motion over the next 6 months, and when it makes sense to transition to Solution Track selling as a priority.

Now that ChannelXpert is VIP42 ready, it also leverages precedent rules to apply the Solution Track percentages where you qualify with the appropriate certifications. Log into ChannelXpert today to take a look at your VIP42 status.

REMINDER:
Netformx publishes the “Netformx VIP Index Report” (NVI) after the end of each VIP Period. It provides details on changes from the previous VIP to the new VIP period and how you might consider adjusting your selling motions to take advantage of the new rebate opportunities. Read the NVI Report blog and request your copy of the NVI Report (exclusive to Cisco Partners) to help you to maximize your rebates and align with Cisco’s strategy on how they want you to sell Cisco.

If you are a customer or onboarded to evaluate ChannelXpert and want us to take a look at the numbers, let me know at mike.johnson@netformx.com. The Success Team will schedule some time to review your scenario and make some selling recommendations to maximize your VIP rebates.

 

 

What is your strategy to maximize rebates in VIP42?

 

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