27
May
2026
Blogs
Tim Coogan is Right About Deal Registration. But the Bigger Shift is the One he Didn’t Say Out Loud?
In a recent CRN interview with Steven Burke, Cisco channel chief Tim Coogan made a statement that should stop every partner and distributor mid-scroll: deal registration is not a reward. It’s an investment. That’s not spin. It’s the most consequential…
20
May
2026
Blogs
Your Cisco Deal Has a Lifetime Value. Are You Managing to It?
Introducing Deal Lifetime Value — a new way to quantify what a Cisco Deal is…
07
May
2026
Blogs
Cisco CPI Just Changed Again — And It’s Doubling Down on Services and Adopt
Cisco’s latest update to the Cisco Partner Incentives (CPI) workbook isn’t a full overhaul—but it…
28
Apr
2026
Blogs
Winning Cisco Account Takeovers: If You’re Pricing on Margin, You’re Losing
Most Cisco partners are losing takeover deals because they’re pricing on margin instead of understanding…
12
Mar
2026
Blogs
Cisco’s CPI Changes Since February Point to a Clearer Go-to-Market Story
Cisco’s latest CPI (Cisco Partner Incentives) update looks less like a routine refresh and more…
25
Feb
2026
Blogs
Powering the Pre-Sales Revenue Engine Under Cisco 360 with Best Practices
Cisco partners have entered a new era where pre-sales under Cisco 360 is the primary…
10
Feb
2026
Blogs
New CISA Edge Device Mandate Creates Urgent Discovery Action for Cisco Partners Supporting Government — and a Warning for Every Enterprise Network
A new federal cybersecurity mandate has put unsupported edge devices directly in the risk spotlight…