Manage the customer journey

Engage with your customers across the IT lifecycle

IT solution provider profitability is being challenged on multiple fronts. In the subscription economy, if you are to keep annuity revenues flowing, you must build and maintain strong relationships throughout the customer experience lifecycle, not just sell a product and move on.

At the same time, you must ensure that your sales and business processes are smooth and efficient and that you take maximum advantage of Cisco promotions and discounts.

Engage with your customers across the sales lifecycle

Netformx tools help you engage profitably with your customers across their entire IT journey. Netformx applies automation, optimization, and analysis to eliminate manual drudgery so that you can focus on your customers and on managing your business.

The LAER model is a workflow framework that describes four steps in the customer journey, viewed from the solution provider’s perspective. The model provides guidance for building a continuing engagement with your customers.

Netformx tools support the sales workflow across that entire customer engagement journey:

Land: Land deals more quickly by automating the creation of winning and profitable proposals
Adopt: Help your customers rapidly gain value from your solutions with efficient installation and activation
Expand: Expand your customer engagement with sophisticated analytics regarding upgrades, expansions, refresh, and migration
Renew: Minimize churn by proactively managing assets, subscriptions, and maintenance contract renewals