Blog

Demystifying VIP39 and Shipping VIP37 & VIP38

Abbey Anthony Tewari

Global Director, Partner Profitability

Abbey Tewari is the Global Director of Partner Profitability at Netformx. In this role he engages with Netformx customers to help them get the most out of their customer success programs and Cisco incentives and rewards.

In his 6+ years at Netformx Abbey has championed the needs of some of the largest telecommunications service providers and resellers in the world. Abbey combines a passion for results with strategic consultation to help partners globally use developed solutions to attain significant rebate revenues. He blends technology skills, including extensive Agile/Scrum experience, with marketing and analytical abilities to evolve product strategies so they provide high value to customers.

Previously Abbey held positions at BT ranging from research analyst to Global VIP Lead for the BT Cisco Partnership.

Understanding strategic changes in VIP39

The Netformx team have been busy analyzing the changes Cisco has made with VIP39. Heads up! Some of them are quite strategic and can impact your business in a positive and significant way. As we did for VIP38, we have leveraged our deep understanding of Cisco programs to analyze how Cisco rewarded partners over previous VIP periods and then compared them to the latest, VIP39.

The Netformx VIP Index provides insights by track and subtrack into where Cisco is targeting their rebate payouts. We have also analyzed SKUs by subtrack.

The VIP39 results echo the strategic direction of VIP38 and are another Cisco step to align the VIP program with their desired migration from Architecture to Annuity. For example, while SKUs were removed from Architecture there were a good number of SKUs added to Annuity. Security continues to play a significant role in both Architecture and Annuity rebates.

There is plenty of opportunity to capture more VIP rebate dollars if you are on top of the VIP39 changes and consider adjusting your selling motions accordingly. Are you ready for VIP39?

Reach out to your Netformx Account manager to request the new ‘Netformx VIP39 Impact (NVI) Report’ or complete this form to take advantage of the insights in our analysis of VIP39.

If you want to see how your own company benchmarks against the industry, we can track and analyze your specific detailed data related to capturing VIP rebates. Contact your account manager or sales@netformx.com to learn more.

Ensuring you Earn your VIP Rebates for VIP37 and VIP38

Don’t forget to ship all of your VIP37 and VIP38 orders by the revised deadline.

Do you know how much rebate is at risk?
Do you know which orders you should concentrate on?
If not, Netformx can help—just ask!

Revised shipping deadlines for VIP37 rebates

Cisco has adjusted the Shipping and Payment Deadlines for VIP37 as follows:

Shipment cut-off date: October 30, 2022
Payments: For order shipments made between October 30, 2021 and October 30, 2022, payments will be made in three remaining payment runs with approximate payment dates in July 2022, October 2022, and January 2023.

Revised shipping deadlines for VIP38 rebates

Cisco has adjusted the Shipping and Payment Deadlines for VIP38 as follows:

Shipment cut-off date: October 30, 2022
Payments:
- Approximate date to receive first payment for orders shipped between February 12, 2022 & April 30, 2002: July 2022
- For orders shipped between April 30, 2022 and October 30, 2022, payments will be made in two runs with approximate payment dates in October 2022, and January 2023.

Pre-sales insights into VIP39 BOMs

If you are a savvy Cisco Partner that is leveraging the Netformx Pipeline Insight Tool, PIT is now VIP39-ready to provide the latest analysis of your Bill of Materials in the VIP Calculator tool and more. Using our market leading logic and algorithms you can use PIT to check VIP39 applicability, estimated rebates with uplifts, and much more! To learn more contact sales@netformx.com.

Managing your VIP rebates

Users of Netformx ChannelXpert should check out all the updates in the recent ChannelXpert release v5.4 that includes important information to help you manage VIP39 and more.

Did you know that, leveraging ChannelXpert, we can identify and support you for any high value orders that need exception cases for delayed shipping? Talk to us at sales@netformx.com.

If you haven’t taken advantage of VIP Calculator or ChannelXpert yet, please contact your Netformx Account Manager or reach out to us at sales@netformx.com.

Demystifying VIP39 and Shipping VIP37 & VIP38